Data Scientist · MarTech & AI · 5+ years · 3 products in production
I'm a MarTech data scientist who doesn't just build models — I build products. I've shipped three AI‑powered tools from idea to production, combining statistical rigour with interfaces people actually want to use. My work sits at the intersection of marketing science, causal inference, and product engineering.
India's retail‑grade alternative data intelligence dashboard. SuperIndex composite score from 7 signals. Real‑time Nifty, Global Markets, Macro Signals. AI narration via LLaMA 3.3.
AI‑powered brand intelligence platform for Indian consumer brands. Sentiment analysis, brand health tracking, and competitive benchmarking across social and news data.
Campaign intelligence platform for martech teams. MMM regression, causal inference (ITS, DiD, lift), EDA suite, AI narration. Economist‑style charts.
Statistically rigorous attribution. OLS, Ridge, Lasso, Double‑ML.
ITS, DiD, lift analysis, synthetic control.
LLM integration, streaming APIs, production deployment.
Economist‑style dashboards. Plotly, React, D3.
Correlation, decomposition, anomaly detection.
FastAPI + React + BigQuery. End to end.
Funnel diagnostics, CAC/LTV modelling, channel mix optimisation. Turn data into a growth roadmap.
Multi‑touch attribution, incrementality testing, ROAS decomposition across Google, Meta, programmatic.
CDP, CRM, and analytics stack review. Identify gaps, reduce tool sprawl, improve data fidelity.
Cohort analysis, churn prediction, segmentation. Build models that keep users — not just acquire them.
Test design, power analysis, Bayesian vs frequentist trade‑offs. Ship experiments that actually decide things.
Brand tracking, share‑of‑voice analysis, sentiment pipelines. Know where you stand before your competitors do.
Open to senior Data Scientist / MarTech roles and selective consulting. I reply within 24 hours.